How to Set Up Automated Emails for Reader Magnets

So you know you need a reader magnet to entice people onto your mailing list, but how do you go about sending it out once people have signed up?

In this post for the Alliance of Independent Authors, I take you through the process of creating an automated onboarding sequence in MailChimp. To cut through the jargon, that’s an email that gets sent to someone when they join your mailing list, and gives them a link to download the book.

Once you’ve set this up, you can leave it to work on its own, giving you more time to get on with writing.

Read the post.

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